Greetings Lions and Lion leaders,
Your service and our commitment to diabetes were on display at the 2018 Chick-fil-A Peach Bowl in Atlanta. We had a great in-game advertising campaign, including a new video showcasing Lions.
For the past two years, Lions Clubs International has been partnering with the Chick-fil-A Peach Bowl. This partnership provides the opportunity to team local Lions with college athletes to work on service projects in their communities.
It also gives the Association a platform at the Chick-fil-A Peach Bowl and the Chick-fil-A Kickoff Game to market our causes. This year, we worked with Auburn University, University of Central Florida, University of Tennessee, and the University of Alabama.
Our 2018 Peach Bowl service projects and messaging were focused on our primary new global service cause, diabetes. We effectively highlighted the urgency surrounding the disease—nearly 1 in 4 people with diabetes don’t know it—and then informed them that Lions are ready to “tackle” the problem.
The campaign was a huge success, and a great way to kick off our global causes to the general public. We’re proud to participate in events like the Chick-fil-A Peach Bowl and look forward to another great showing next year. Be sure to visit our website for more information on our new global causes.
Sincerely,
Jim Ervin
Past International President
